July 20, 2016

Mazarine Treyz is the author of The Wild Woman’s Guide to Fundraising, and founder of WildWomanFundraising.com, a popular fundraising online resource and blog with 50,000 monthly readers. The Wild Woman’s Guide to Fundraising was named as one of the top ten books of 2010 by Beth Kanter, author of The Networked Nonprofit.

 

Treyz also wrote The Wild Woman’s Guide to Social Media, which received a 5 star rating by Nonprofit.About.com. Treyz co-founded a nonprofit herself and worked in fundraising roles for ten years. She’s raised millions of dollars for small, national and international charities via grants, events, sponsorships, crowdfunding, appeals and trained over 10,000 people.

Treyz started her fundraising and nonprofit career in Indonesia. After an internship spent working in development, she says she ‘bounced around the world’ and ended up in Jakarta, working for a non-profit called Yayasan Emmanuel, a charity that helps children through education, housing and community service.  (She still helps them with fundraising.) “I wanted to help people with my writing,” Treyz said, “In Jakarta, I realized I could help people with my fundraising skills.” She said that fundraising “really made me happy. I felt like I was doing something more for the world and scaling my impact.”

Returning to the US, Treyz took courses and underwent training on fundraising. In 2005, she co-founded a nonprofit called The Moon Balloon Project, an organization that helps children and their caregivers through the arts, in Boston, Massachusetts. Moving to America’s West Coast, Treyz began working full-time in non-profit fundraising. After she was laid off in 2009, she decided to set up a business consulting and training others on how to raise funds. She had seen first hand how fundraisers often weren’t valued in a non-profit environment: low salaries and a lack of respect characterized how many non-profits treated their fundraisers.

Treyz says she wanted to “became an advocate for non-profit staff and fundraisers. We shouldn’t be punished for wanting to make the world a better place,” she said. Treyz realized that she could amplify her impact by training others.

She published her first book, The Wild Woman’s Guide to Fundraising, and set up a website devoted to non-profit fundraising with advice, webinars and  e-books, as well as personal training  services. She realized that people were willing to pay for training and a stint teaching English in Korea taught her that she enjoys coaching others. In 2009, Treyz set up Wild Social Media, a business that teaches small business and government agencies better social media marketing skills.

In 2012, Treyz published The Wild Woman’s Guide to Social Media.  She said this book “details how I’ve succeeded in getting attention online and has step-by-step instructions.” The book got a 5 star rating by Nonprofit.About.com and has become a go-to resource for the Washington State Small Business Development Centers, among others.

“I think every non-profit should use social media,” said Treyz, in an interview with The Fundraising Authority.  “Non-profits can use social media to become known as having solutions in their field. They can become a trusted authority, which can lead to more opportunities and donations.” The same can    be true for skilled individuals or small businesses. Treyz said that ‘social media has helped me grow my business tremendously.’

Treyz advises nonprofits to create a marketing budget for social media and that social media takes time to work. “You have to invest in it to get a benefit from it,” said Treyz.  She has found it generally takes about 18 months to start receiving donations from social media use.

Treyz said that non-profits should look at their donor lists to see which social media channels donors use the most and reach out to them on those channels.

She advises that non-profits also set up a blog, if they don’t currently have one. Treyz recommends using the blog to talk about services, beneficiaries, donors, volunteers, programs and more.

“I enjoy social media and I’m on it every day, but it has more cons than pros,” said Treyz.  Non-profits (and small businesses) in particular don’t really benefit from just social media use alone.

 

She’s currently writing a new book on email marketing because she feels that ‘social media as it stands won’t impact your donations as much as email’ and that social media as a stand-alone fundraising tool is ineffective.

Treyz advises fundraisers to ‘start with your e-newsletter.’ She tells people to create an overall communications plan that involves writing and sending an e-newsletter each month, using social media to drive people to a website or blog. The ultimate goal, she said, is to obtain – with permission – donor emails for future newsletter mailings. Then organizations can post links to their   e-newsletters on their social media  accounts and stay in touch with supporters through regular, monthly mailings. If people have given their email address, they will be receptive to receiving and reading emails.

For now, Treyz is most happy when she’s training others to fundraise.

“People tell me my trainings, e-newsletters and blog posts inspire and motivate them,“ said Treyz, in The Fundraising Authority interview, “I’m so grateful that I get to help the people who help nonprofits fulfill their missions. I never thought I would be doing this when I started out. This work is tremendously fulfilling for me. I feel totally connected to my purpose, which is to help nonprofits achieve their missions of making the world better.”

 

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